During the ten years I’ve been building and marketing web sites, I’ve seen a lot change. In many ways there are more opportunities for growing a business online now than there were back in 2000. On the other hand, now that millions of people understand the opportunity that presents itself in the form of ranking a web site well in the search engines, there is a lot more competition. What that means for the typical web site owner today is a need to increase efficiency. You need a thorough understanding of your strengths and the strengths of your competitors. With so many perspectives on what works and what doesn’t, you need to be informed about what specific actions will cause your pages to rank higher, and what might be hindering your rankings. To be sure, the competitiveness of today’s search environment requires that you have to have the right tools (and there are a lot of not very useful tools out there) to achieve success in the search engine optimization (SEO) world. Paramount among the items that should be found in your SEO tool chest is a way to organize your efforts. Advanced Web Ranking is the best tool I’ve found to manage your keyword terms and rankings from start to finish.
This article was written by Richard Robbins
Registering domain names is generally pretty easy if you’re looking for something that ends in .com, .net, .org, or one of the many other domain suffixes available out there. However, it you want to register a .edu domain, you’ll have to do more than just find a name nobody else has yet. If you’ve tried to register a domain ending in .edu through one of the rank and file internet registrars, you’re likely quite aware that they’re not so freely available.
Domains ending in .edu must be registered through Educause, a non-profit organization that was set up to promote higher education and information technology. The United States Department of Commerce awarded a contract to Educause in 2001 that makes them the governor of handing out .edu names for now. Setting up a website on a .edu domain requires you to have a postsecondary institution that has been accredited by one of the US Department of Education’s recognized accrediting agencies.
Regarding .edu domains and search engine optimization, it’s noteworthy that Google gives special consideration (more weight) to links that come from .edu domains. Knowing that the requirements (an accredited college or university) to obtain a .edu domain are significantly more stringent than those (a valid credit card and billing address) for purchasing a .com, .net, or .org domain, it makes sense that links to your website from an educational site carry more weight than those from a more watered-down content base.
By the way, in case you’re wondering, the same principle applies to .gov domains as well, which have to be registered through dotgov.gov.