During the ten years I’ve been building and marketing web sites, I’ve seen a lot change. In many ways there are more opportunities for growing a business online now than there were back in 2000. On the other hand, now that millions of people understand the opportunity that presents itself in the form of ranking a web site well in the search engines, there is a lot more competition. What that means for the typical web site owner today is a need to increase efficiency. You need a thorough understanding of your strengths and the strengths of your competitors. With so many perspectives on what works and what doesn’t, you need to be informed about what specific actions will cause your pages to rank higher, and what might be hindering your rankings. To be sure, the competitiveness of today’s search environment requires that you have to have the right tools (and there are a lot of not very useful tools out there) to achieve success in the search engine optimization (SEO) world. Paramount among the items that should be found in your SEO tool chest is a way to organize your efforts. Advanced Web Ranking is the best tool I’ve found to manage your keyword terms and rankings from start to finish.