Entrepreneurs and other business-minded professionals operating in the 21st Century environment know that for a marketing strategy to be effective, it MUST include a major emphasis on internet marketing -including search engine optimization, social media, blogging, press releases, and other activities that create awareness for the company and product and that attract leads.
An integral part of internet marketing is converting traffic once it arrives at your website or some other online property that your company is using to sell its product or service. Conversion rate optimization (CRO), or put simply: getting the most value out of each visitor to a website, has carved out its own space as a major part of the internet marketing industry. There are several reasons for businesses to put some serious attention into understanding their site visitors and moving them through the conversion funnel. If you needed anymore reason to get your prospective prospects engaged with your website, it’s been rumored (enough to take it seriously) that site usability metrics such as SERP click-through rate and bounce rate (factors associated with conversion optimization) are playing increasingly larger parts in the search ranking equation.
Making Your Site More Engaging
The stale old website of the early 1990’s doesn’t seem to work anymore for keeping traffic within the boundaries of your website. With the last decade of advancements in multimedia, data transfer, and memory capabilities of the internet and devices that are connected to it, people expect pages to be brought to life.
A startup called DemoChimp is built around a product is touted as a tool for increasing website conversions via product demo videos. This platform allows website owners to create and piece together customizable lifelike introductions to products and services, and it even gives users the ability to see analytics surrounding how their demos were used. Watch their demo to see whether it might be something you should integrate into your CRO strategy.
Richard Robbins is a contributor to WebsiteTemplateDatabase.com. He used to not know a dang thing about the Internet, but over the past twelve years, he’s learned how to do some cool stuff, including making a living online.
Richard’s expertise lies in building websites that attract visitors that convert into sales. He has been doing search engine optimization for his own retail stores for several years. He has also consulted small businesses, large enterprises, and non-profits. He also operates a company, The Local Search Solution, that does local search optimization for businesses.
During the ten years I’ve been building and marketing web sites, I’ve seen a lot change.In many ways there are more opportunities for growing a business online now than there were back in 2000.On the other hand, now that millions of people understand the opportunity that presents itself in the form of ranking a web site well in the search engines, there is a lot more competition.What that means for the typical web site owner today is a need to increase efficiency.You need a thorough understanding of your strengths and the strengths of your competitors.With so many perspectives on what works and what doesn’t, you need to be informed about what specific actions will cause your pages to rank higher, and what might be hindering your rankings.To be sure, the competitiveness of today’s search environment requires that you have to have the right tools (and there are a lot of not very useful tools out there) to achieve success in the search engine optimization (SEO) world.Paramount among the items that should be found in your SEO tool chest is a way to organize your efforts.Advanced Web Ranking is the best tool I’ve found to manage your keyword terms and rankings from start to finish.
Have you ever been to a web site and thought, “Hey, I like those colors.I wonder how easily I could integrate them into my web site.”Often when I am designing a new web site, I find it helpful to set up a color palette by referring to what others have used.Well, here’s a trick that will help you get the hexadecimal codes that comprise the color scheme for a web site.Using this trick, you won’t have to use View Source and sort through a bunch of code trying to figure out which colors are represented by which codes.
I recently became a Verio Reselling Partner after having spent years hosting web sites on my dedicated server account with HostGator.com. After being assigned a reseller number, I ordered a Linux VPS Basic hosting plan. I then went about switching one of my web sites, a retail store using Zen Cart software to sell sweatshirts, from my HostGator account to my new Verio Linux VPS Basic setup. The cost of a Linux VPS Basic account is significantly less (especially for a reseller) than what I have been paying for a HostGator dedicated server. Here are a few things that I found.
Using Flash gives your website the Web 2.0 experience that has become standard for popular websites. From our wide variety of Flash website templates you’re sure to find something that fits the style and portrays the message of your company.
Zen Cart is one of the most popular open source shopping carts available. Designed to be easy to use even by those with limited web development experience, Zen Cart is a great foundation on which to build your eCommerce store. Using one of our Zen Cart templates allows you to quickly set up a professional look on your Zen Cart store and begin making sales quickly.
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